Caterpillar Brand Essentials

For new businesses who need a clean, simple starting point.

Includes:

• Brand discovery questionnaire

• 60–90 minute brand clarity call

• 1 primary logo concept (with up to 2 rounds of revisions)

• Simple secondary logo/wordmark

• Curated color palette (3–5 colors)

• Basic typography pairings (headline + body font suggestions)

• Mini brand guide (3–4 pages: logo usage, colors, fonts, mood)

Perfect for:
Side hustles, micro businesses, or anyone testing an idea and needing professional polish.