Chrysalis Brand Foundation

For businesses ready to commit to a more cohesive, expansive visual identity.

Includes everything in Caterpillar, plus:

• Deeper brand strategy (values, voice & broader reach outline)

• 2 initial logo concepts (choose 1 to refine)

• Expanded logo suite (primary, secondary, submark)

• Brand pattern or simple graphic elements

• 4–5 social media themes (profile images/cover graphics/bios)

• 10–12 page Brand Style Guide PDF (logos, colors, fonts, imagery, voice overview)

Perfect for:
Growing small businesses that want consistency while expanding reach.